Mark Zuckerberg believes we are entering the new golden age of video, telling BuzzFeed: “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” This could go some way towards explaining why Cisco believes that video is set to account for 80% of the world’s internet traffic by 2020.
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Still not convinced that a video campaign could be just what you need to jumpstart your marketing efforts? Take a look at some of the statistics gathered by Wyzowl in a December 2017 survey of 570 marketing professionals and consumers:
- 81 percent of businesses use video as a marketing tool (up from 63 percent in 2017).
- 85 percent of businesses regard video as an important part of their marketing strategy (up from 82 percent in 2017).
- 95 percent of people have watched an explainer video to learn more about a product or service.
- 81 percent of people have been convinced to buy a product or service by watching a brand’s video.
Where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service.
With such booming statistics showing clear success for video — particularly for video’s ability to convert viewers into customers — it’s not hard to see why this is a must for your marketing.