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Engaging Your Audience With Live Video

Live video should be interactive and fun. Whether it’s embedded on your website or streamed simultaneously to Facebook Live or YouTube Live, it is important to engage your customers and followers in real-time. Viewers comment 10 times more on live videos than on regular videos, according to Facebook.

Social media platforms like Facebook, YouTube, and Periscope have made the possibility of significantly growing your audience a reality. These customers are likely to have a history of engaging with your page and will receive notifications about your event the moment you go live.

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Livestreaming for Business: Why Live Video Is A Powerful Communications Tool

If 2016 was the year of livestreaming, then 2017 is the year it cemented its position as a formidable marketing and business communications tool. Brands across all industries are demonstrating that livestreaming for business is a great way to engage your audience.

Companies like WeWork and Blinds.com have demonstrated the power of live video to communicate with customers and employees alike. It’s time to think about your brand’s streaming strategy for 2018.

According to our research with New York Magazine, 80% of audiences would rather watch live videos from a brand than read a blog post. Audience engagement with live video is also impactful in the B2B space with 73% of B2B businesses using live video reporting positive results to their return-on-investment. In this blog, we will cover why you should be thinking about livestreaming for business, and the various ways you can apply live video to a business communications strategy.

Livestreaming for Business: How Live Video Stacks Up
Live Video Builds Trust
Consumers are often cynical of advertising and brands. According to a 2017 survey by McCann Truth Central — the global thought leadership unit of advertising firm McCann — 42% of Americans find brands and companies “less truthful” today than two decades ago.

Therein lies the challenge: Customers buy from brands they like and trust, but trust cannot be achieved overnight. Live video gives you an opportunity to build and reinforce trust throughout all stages of the consumer life cycle.

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Business Blogging: Why It’s Crucial For Growth and How to Do It

Blogging has evolved beyond recognition in the last decade. Once considered an amateur pursuit for people to share opinions, blogs are now an integral part of marketing. It’s a source for some of the most valuable content online, filled with useful and relevant information.

It is worth remembering people don’t only go online to purchase. They use the Internet for information, news and research.

As such, businesses are increasingly seeing the value of having a blog for lead generation, rankings, awareness and more. Let’s take a look.

Search Engine Optimization (SEO)

Google is always looking for authoritative and fresh content. The technology giant regularly updates its algorithms to improve search results. Google’s full list of filters isn’t known but it does include keywords and the number of links to your site. A survey found companies that have a blog receive 97 percent more links than those who do not.

Having a fully optimized blog will help drive traffic to your site and therefore boost the revenue of your business.

Brand Development

Your blog is the one area of the Internet where you have complete control of the content. It provides an opportunity to share your personal thoughts and ideas within the industry. By focusing on producing high-quality, relevant content, you can position yourself as a thought leader. Authoritative posts lift the brand of your business and are more likely to get shared across social media.

It is an excellent platform to promote your products but complement those posts with informative content. If you simply write about your products and nothing else, your blog will have little value.

Digital marketing agency Demand Gen, found that 47 percent of customers look at 3-5 pieces of content online before making the first step to a purchase. This shows the real value people place on high-quality posts. Finding it on your blog will improve the perception of your brand.

Social Media

Coordinating your blog with a social media strategy is a powerful combination. Having fresh content on the site immediately gives marketers something to talk about on Twitter or Facebook. The interactions can work both ways. If you or your marketing team see something interesting on social media, you can share your thoughts about it on your blog.

This keeps the stream of content flowing and keeping engaged with your customers. By making your posts easily shareable, you can increase your reach even further.

Engage With Your Customers

You can engage with your customers in a number of ways. To pick up from the point about social media, here’s a graph showing the most shared posts by content length. The results are decisive. The longer the post, the more shares they get:

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THE MOST SIGNIFICANT MARKETING ASSET A SMALL BUSINESS OWNER CAN EMPLOY TO PROMOTE THEIR ONLINE BUSINESS..!

WE CREATE A MARKETING IDENTITY FOR THE CLIENT, A SINGULARITY; BASED ON THE RESEARCH & PSYCHOLOGY BEHIND HOW THE CONSUMER: THINKS, FEELS, REASONS & SELECTS BETWEEN BRANDS & PRODUCTS..

Once we have created your Marketing Identity & established your “Singularity”, setting you apart from competitors & establishes you as the “leader” in your respective field of expertise; we create a two minute “call to action” storytelling video based on how the consumer perceives your products & services in the marketplace. You will become part of the first “VDO Magazine” in the Tri-City area and your company will be heavily promoted as part of our daily marketing of the VDO Mag to every major Internet distribution channel & social media portal available to our company…But that’s just the start..!

  1. We can provide you with an “Interactive” blog an upgrade to stagnant web sites…
  2. We can create your APP that puts your new Singularity in front of the consumer immediately…
  3. We make you part of Pitch Engine, a Nat’l p.r. firm that sends out press releases to local & Nat’l news organizations based on the information we provide from VDO Mag…
  4. Your 2 min “call to action” video & subsequent shorter versions become instrumental to establishing your SEO presence…
  5. We create rotating “creative messages” that we rotate thru
    social media outlets on your behalf…
  6. Place your products & services in the “shopping section” of
    VDOMarketingToday.
  7. Brand Exposure in all the major web sites we own & promote…
  8. Invite you as a “guest” on our syndicated Blog Talk Radio, radio show that gets highly visible online exposure…
  9. Provide your video page info including your “Singularity” messaging discussing your products & services…

For more information email: williamcamelot@vdomarketingtoday.com