Video marketing stats: Why you should care about video

Still not convinced that a video campaign could be just what you need to jumpstart your marketing efforts? Take a look at some of the statistics gathered by Wyzowl in a December 2017 survey of 570 marketing professionals and consumers: 81 percent of businesses use video as a marketing tool (up from 63 percent in 2017). 85 percent of businesses regard video as an important part of their marketing strategy…

5 Ways B2B Businesses can Attract More Leads with Videos

If a picture is worth a thousand words, videos combine the power of text and images into one powerfully persuasive tool that can be used by B2B marketers to generate quality engagement and ready-to-buy leads. The B2C (business-to-consumer) industry has been relying heavily on videos to communicate with customers for as long as there’s been TV. For B2B, however, video marketing is a trend that’s been on the rise in recent…

Buffering.. Buffering.. Buffering..

Remember when this used to be a routine frustration while watching video online? Luckily, the dreaded starts and stops have faded in the age of speedier internet and cellular data, not to mention improved streaming functionality. For the most part, web users no longer wait for their video content, and as such, their appetite for it is greater than ever before. This increased demand extends to business professionals as well,…

Engaging Your Audience With Live Video

Live video should be interactive and fun. Whether it’s embedded on your website or streamed simultaneously to Facebook Live or YouTube Live, it is important to engage your customers and followers in real-time. Viewers comment 10 times more on live videos than on regular videos, according to Facebook. Social media platforms like Facebook, YouTube, and Periscope have made the possibility of significantly growing your audience a reality. These customers are…