Remember when this used to be a routine frustration while watching video online? Luckily, the dreaded starts and stops have faded in the age of speedier internet and cellular data, not to mention improved streaming functionality.
For the most part, web users no longer wait for their video content, and as such, their appetite for it is greater than ever before. This increased demand extends to business professionals as well, which is why B2B marketers and organizations cannot afford to wait before joining the movement.
If you’ve been holding out, let us assure you – the time for B2B video is now. Here’s why:
B2B Video by the Numbers
These B2B video statistics from various sources help establish the urgency of adding this format to your content marketing mix.
Online videos will account for 80% of all consumer internet traffic by 2020 (source)
92% of mobile video consumers share videos with others (source)
90% of users say that product videos are helpful in the decision process (source)
Social video generates 1200% more shares than text and images combined (source)
Including a video on a landing page can increase conversion rates by 80% (source)
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (source)
65% of executives have visited a vendor’s site after watching a video (source)
73% of B2B marketers say video positively impacts marketing ROI (source)
Companies that use video in their marketing grow revenue 49% faster than those that don’t (source)
From 2014 to 2017, mobile video viewers in the US increased from 125 million to 161 million. By 2020, that figure is expected to exceed 220 million (source)
Prospects who view video of a product are 85% more likely to buy (source)
54% of executives share videos with colleagues on at least a weekly basis