If 2016 was the year of livestreaming, then 2017 is the year it cemented its position as a formidable marketing and business communications tool. Brands across all industries are demonstrating that livestreaming for business is a great way to engage your audience.
Companies like WeWork and Blinds.com have demonstrated the power of live video to communicate with customers and employees alike. It’s time to think about your brand’s streaming strategy for 2018.
According to our research with New York Magazine, 80% of audiences would rather watch live videos from a brand than read a blog post. Audience engagement with live video is also impactful in the B2B space with 73% of B2B businesses using live video reporting positive results to their return-on-investment. In this blog, we will cover why you should be thinking about livestreaming for business, and the various ways you can apply live video to a business communications strategy.
Livestreaming for Business: How Live Video Stacks Up
Live Video Builds Trust
Consumers are often cynical of advertising and brands. According to a 2017 survey by McCann Truth Central — the global thought leadership unit of advertising firm McCann — 42% of Americans find brands and companies “less truthful” today than two decades ago.
Therein lies the challenge: Customers buy from brands they like and trust, but trust cannot be achieved overnight. Live video gives you an opportunity to build and reinforce trust throughout all stages of the consumer life cycle.