Live video should be interactive and fun. Whether it’s embedded on your website or streamed simultaneously to Facebook Live or YouTube Live, it is important to engage your customers and followers in real-time. Viewers comment 10 times more on live videos than on regular videos, according to Facebook.
Social media platforms like Facebook, YouTube, and Periscope have made the possibility of significantly growing your audience a reality. These customers are likely to have a history of engaging with your page and will receive notifications about your event the moment you go live.