Marketing in data driven “real time”, actually means
customers today, not next week or next month… It
can be tough, because individuals can be hard to
track as they move from store to smartphone to laptop.
It means “moments of opportunity” happen fast, so you
need to be ready to address those patterns in real time.
It requires a flexible, adaptive approach to content creation and video content design, based on a strong commitment to data driven consumer analysis & strategy…